Details
Overview
Avenue Pharma CRM is a complete pharmaceutical field-force management platform designed to streamline daily operations for medical representatives, managers, administrators, and accounting teams.
The system centralizes doctor visits, pharmacy management, weekly planning, order tracking, sales targets, reporting, and user management into a single platform with role-based access control and area-based data scoping.
Key Features
Medical Representatives Management
Manage doctors, pharmacies, specialties, and territories.
Track daily and historical medical visits.
Create and follow weekly visit plans.
Monitor personal performance and target achievement.
Weekly Planning System
Advanced drag-and-drop weekly planning board.
Doctor assignment and scheduling.
Visit status tracking and completion monitoring.
Configurable planning windows and approval workflows.
Orders & Sales Operations
Create and manage doctor orders.
Delivery scheduling and address management.
Order status tracking.
Sales performance monitoring.
Reporting & Analytics
Representative performance dashboards.
Coverage and visit analytics.
Monthly KPI tracking.
Sales and activity reports.
Team comparison reports for management.
User & Permission Management
Multi-role access control.
Admin, Manager, Medical Representative, Accountant, and Super Admin roles.
Area-based visibility and security restrictions.
Dynamic permission management.
Dashboard & Business Intelligence
Real-time KPIs.
Doctor coverage monitoring.
Visit trends and activity summaries.
Today's plan overview.
Sales and performance charts.
Technical Highlights
Frontend
React 19
Vite 7
React Router 7
React Hook Form + Yup
Tailwind CSS 4
TanStack Query
Responsive Mobile-First UI
Backend
PHP
MariaDB
REST-style Action API Architecture
Token-Based Authentication
RBAC Authorization System
Optimistic Locking
Idempotent Write Operations
Database-backed Rate Limiting
Business Impact
The platform helps pharmaceutical companies improve field-force productivity, increase doctor coverage rates, optimize weekly planning, monitor sales performance, and maintain full operational visibility across teams and territories.
Developed as a production-ready enterprise CRM solution tailored specifically for pharmaceutical sales and medical representative workflows.